apple-itunes-app Meta Tag

Written by David Walsh on January 10, 2013 · 5 Comments
apple-itunes-app Meta

Whenever you visit the website of a vendor that provides an iOS app, you're either hit by an alert or ugly popup saying "Download our iPhone App!"  It's great that they want to pitch their iOS app but the lack of structure and uniformity in the advertisement is ugly.  Apple recently introduced a proprietary META tag which triggers a uniform advertisement for a vendor's iOS app within mobile Safari.

<-- App ID (required), Affiliate Data (Optional), Argument (Optional) -->
<meta name="apple-itunes-app" content="app-id=myAppStoreID, affiliate-data=myAffiliateData, app-argument=myURL">

<-- Digg's tag -->
<meta name="apple-itunes-app" content="app-id=362872995, affiliate-data=bevbOqLt02I, app-argument=digg://">

The content of I'm a huge fan of this type of strategy.  The more uniformity, the better, especially when I get to avoid an ugly prompt within my mobile browser.  Digg uses this META tag and I hope many more vendors join the club!

Comments

  1. Hmm… I shop for and download Android apps using my iPad and search for iOS apps using my Androids and desktops with a variety of browsers. I don’t think this is very un-normal.

    I’m not sure this won’t lead to a more confusing experience where lazy developers stick this in their page and assume I’ll see their ad because “If they want and iOS app they must be on iOS”.

  2. Similar META is available for Windows 8 apps (mobile devices like Surface but actually any “Metro” IE10)
    http://msdn.microsoft.com/en-us/library/ie/hh781489%28v=vs.85%29.aspx

    It even is in the appbar then. There are also similar features for an Start screen bookmark as iOS has for webapps pinned to the homescreen (custom icon).

  3. There are two apps, one for iPhone, and another for iPad HD. what about this situation?

  4. What is an “affiliate-data” parameter?

  5. feuerbach August 28, 2013

    Is there any similar solution for Android users?

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