Detecting Google Universal Analytics

By  on  

Just about everyone uses Google Analytics and why shouldn't they?  The amount of useful data you can pull from Google Analytics, especially if you use custom dimensions, is amazing.  Whether you're A/B testing, trying to increase engagement, or improve sales, Google Analytics is just about perfect.

I recently experimented with detecting external link clicks with the current version of Google Analytics called Universal Analytics.  In doing so I realized that utilities like Ghostery blocked GA, which is fine, but they also shim the ga function that I was using to detect if the third party service was loaded.  Damn.  It turns out you need to do an additional check:

if(window.ga && ga.create) {
	// Do you ga stuff
	ga('send', 'pageview');
}

Checking for the Analytics's custom create method ensures that Google's utility is there and not simply shimmed by Ghostery or a likewise service!

Recent Features

  • By
    CSS @supports

    Feature detection via JavaScript is a client side best practice and for all the right reasons, but unfortunately that same functionality hasn't been available within CSS.  What we end up doing is repeating the same properties multiple times with each browser prefix.  Yuck.  Another thing we...

  • By
    Facebook Open Graph META Tags

    It's no secret that Facebook has become a major traffic driver for all types of websites.  Nowadays even large corporations steer consumers toward their Facebook pages instead of the corporate websites directly.  And of course there are Facebook "Like" and "Recommend" widgets on every website.  One...

Incredible Demos

  • By
    CSS :target

    One interesting CSS pseudo selector is :target.  The target pseudo selector provides styling capabilities for an element whose ID matches the window location's hash.  Let's have a quick look at how the CSS target pseudo selector works! The HTML Assume there are any number of HTML elements with...

  • By
    MooTools Link Fading

    We all know that we can set a different link color (among other properties) on the hover event, but why not show a little bit more dynamism by making the original color fade to the next? Using MooTools 1.2, you can achieve that effect. The MooTools...

Discussion

  1. > Just about everyone uses Google Analytics and why shouldn’t they?

    Google Analytics is one of the key pieces of the Orwellian world which Google is building for us. Virtually every website puts this innocent looking piece of JavaScript on all their pages. It gathers people’s browsing habits and centralizes this information in Google’s data farms. That data end up being sold on the data market and refined by data brokers such as the Acxiom company or given away for free to intelligence agencies, as everyone is now aware of. I understand why you do it and I’m not blaming you, I used to do the same until I realized what I was contributing to by doing so. I hope you’ll agree that we should thrive to make the web a tool of freedom and not a weapon of control. It’s not that people at Google are bad either, it’s just that any company that grows so big fatally end up being dehumanized. Piwik works fine ;-)

  2. Great, thanks for posting – this works well. After years of checking for _gaq comes to and end…

Wrap your code in <pre class="{language}"></pre> tags, link to a GitHub gist, JSFiddle fiddle, or CodePen pen to embed!