6 Ways To Subliminally Tell Users “Don’t Come Back”
There are many practices that I can't believe are still on the internet. Here are a few ways to tell the user to never come back to your website.
Resize The Main Browser Window
If you want to make the user open a new window to view your website, fine. It's not the worst thing you could do, but it sucks. Even worse, however, is when the user's main browser is resized. Resizing my browser pisses me off more than anything else. If I wanted my browser to be smaller, I would size it myself.
Require Login for Non-Unique Content
Why do I need a username and password to see your content? I know why -- so you can get my email address and viewing habits. I don't care to tell you that information, so good day -- I'm outta here.
Hide the Login Box / Page Link
So you do have dynamic/unique content for me? Where the hell am I supposed to log in? Don't make users search for the login box -- put it clear in view so I get to the unique content.
Require Obscure Plugins
There's no way I'm going to download "SugarSplitter" plugin to get into your website. Put your media in MPEG, Flash, or Quicktime format. No one wants to download your rubbish plugin.
Don't Resize / Optimize Images
Ugh, there's nothing like a website that uses a WYSIWYG to allow its amateur editors to insert 2MB pictures and resize them down to 100 pixels. If you want me to download your pics, take the time to resize and optimize your photos using Photoshop.
Use Unnecessary AJAX
There's no reason to use AJAX in your navigation menu. I mean, does it really change that often? Make as much content as possible static, then use AJAX to enhance the page. I don't want to see the same AJAX calls made over and over again.