Bloom: The Answer to the Question of Whether E-mail Opt-in Forms Can be Effective and Aesthetic
One of the harsh slaps across the face that reality brings to the dreams of making it big in internet marketing is that the form that asks visitors to your site to hand over their e-mail address is in most cases ineffective. What can such a statement possibly mean? It means that until recently, the WordPress opt-in form plugins available on the market had four issues: low customizability, sub-standard design, non-intuitive dashboard and not offering the right tools for measuring results or optimizing opt-ins. Ready for some good news? Somebody did come up with a way to make opting in to your e-mail list less intrusive, more beautiful and easier to manage.
Bloom: Beautiful Opt-ins that Work
Bloom gives a makeover to the plain old forms. A makeover that lets you put your form anywhere on your website, rather than placing them only where you are allowed. A makeover that gives you the power to control and manipulate the means by which your opt-in forms are triggered. Bloom provides you with a wealth of tools designed specifically for the purpose of infusing high-intensity customization, all in an intuitive and easy to use dashboard.
How many times have we been promised tools to make everything easier only to find out you practically have to have a Master's in programming to actually make them work for you? For once, those fears can be put to rest.
Bloom comes with a dozen marketing integrations and with half a dozen e-mail opt-in types. Toss in a hefty number of options for personalizing the forms to meet every possible contextual need.
Easy Management
How many times have you wished for the power to effortlessly integrate your opt-in marketing forms with other elements of your web page?
Take that dashboard, for instance. A dashboard by definition should be so intuitive that anyone with just the slightest experience should be able to figure out how to hit the road running fairly quickly regardless of all its fancy bells and whistles. Bloom's dashboard design meets both these expectations. Not only can you almost immediately set to work creating a more aesthetically pleasing experience for your site's visitors, but by integrating the program into the natural flow of your website, you make the process less intrusive and threatening. Instead of an artlessly designed e-mail opt-in popping up and bringing traffic to a suddenly halt, it can now actually perform more like a traffic cop who has helpfully guided them to a more comfortable spot to offer them this particular call to action.
Use Bloom to nurture your website
The process of transforming your opt-in form design begins with the right connection. Fortunately, Bloom connects with pretty much every major e-mail marketing software out there: MailChimp, Constant Contact, iContact, GetResponse, MadMimi, InfusionSoft, AWeber, SendinBlue, MailPoet, FeedBlitz, Campaign Monitor and Ontraport. Choose the one you rely upon and head straight for the tools that Bloom provides.
Keep in mind that you have 6 different types of e-mail opt-ins to choose from along with forms that can be customized to meet every possible aspect of the form you would want to personalize: the positioning of images, the look and feel of textual content in both titles and the body of the e-mail, bordering and stylistic components. Bloom even affords the option for customizing CSS within individual forms.
One of the maddening issues of e-mail opt-ins that Bloom has specifically targeted is giving you greater control over triggering. And get this: it doesn't matter whether you have a personal preference for the Pop-Up, the Fly-In or the Below-Post style. Would you rather want your opt-in of choice be triggered after a certain amount of user inactivity or do you just simply believe it's more prudent to wait until a comment has been left? Does your analytic data indicate a greater success rate is achieved by holding off until the visitor has reached the bottom of a page or does the sweet spot of your site seem to be centered right around the halfway point? Doesn't matter because Bloom gives you all the tools you need to get it just right.
What if you still don't have a good grasp on the particulars of perfection? Again, it doesn't really matter. In addition to providing the necessary tools to create an e-mail opt-in experience that exactly matches what you've always desired for your website, Bloom also equips you with a set of tools for testing what works and what doesn't. By performing precision guided A/B testing, you can accumulate visitor use data capable of revealing exactly what attracts them and what repels them. From there, it's simply a matter of going with the best performing variation.
Even though Bloom obviously performed some major testing themselves to perfect the user experience at the dashboard level, they didn't forget to include useful videos to tutor you along the way. The combination of an intuitive dashboard and helpful videos to make the learning process even smoother means that people should be at the opt-in design level in under an hour. And Bloom has worked hard to ensure that design level is where you will discover the magic of doing things you never thought possible.
Creating e-mail opt-in forms personalized and customized for you site that are effective and aesthetic, efficient and stylish is now possible with Bloom. Check out the video below for more:
