Popular:
 Building Resilient Systems on AWS: Learn how to design and implement a resilient, highly available, fault-tolerant infrastructure on AWS.

apple-itunes-app Meta Tag

By  on  
apple-itunes-app Meta

Whenever you visit the website of a vendor that provides an iOS app, you're either hit by an alert or ugly popup saying "Download our iPhone App!"  It's great that they want to pitch their iOS app but the lack of structure and uniformity in the advertisement is ugly.  Apple recently introduced a proprietary META tag which triggers a uniform advertisement for a vendor's iOS app within mobile Safari.

<-- App ID (required), Affiliate Data (Optional), Argument (Optional) -->
<meta name="apple-itunes-app" content="app-id=myAppStoreID, affiliate-data=myAffiliateData, app-argument=myURL">

<-- Digg's tag -->
<meta name="apple-itunes-app" content="app-id=362872995, affiliate-data=bevbOqLt02I, app-argument=digg://">

The content of I'm a huge fan of this type of strategy.  The more uniformity, the better, especially when I get to avoid an ugly prompt within my mobile browser.  Digg uses this META tag and I hope many more vendors join the club!

Request Metrics real user monitoring
Request Metrics real user monitoring
Request Metrics real user monitoring
Request Metrics real user monitoring

Recent Features

Incredible Demos

  • By
    Multiple Backgrounds with CSS

    Anyone that's been in the web development industry for 5+ years knows that there are certain features that we should have had several years ago. One of those features is the HTML5 placeholder; we used JavaScript shims for a decade before placeholder came...

  • By
    Create a 3D Panorama Image with A-Frame

    In the five years I've been at Mozilla I've seen some awesome projects.  Some of them very popular, some of them very niche, but none of them has inspired me the way the MozVR team's work with WebVR and A-Frame project have. A-Frame is a community project...

Discussion

  1. ed

    Hmm… I shop for and download Android apps using my iPad and search for iOS apps using my Androids and desktops with a variety of browsers. I don’t think this is very un-normal.

    I’m not sure this won’t lead to a more confusing experience where lazy developers stick this in their page and assume I’ll see their ad because “If they want and iOS app they must be on iOS”.

  2. Chris

    Similar META is available for Windows 8 apps (mobile devices like Surface but actually any “Metro” IE10)
    http://msdn.microsoft.com/en-us/library/ie/hh781489%28v=vs.85%29.aspx

    It even is in the appbar then. There are also similar features for an Start screen bookmark as iOS has for webapps pinned to the homescreen (custom icon).

  3. rpsh

    There are two apps, one for iPhone, and another for iPad HD. what about this situation?

  4. breesh

    What is an “affiliate-data” parameter?

  5. feuerbach

    Is there any similar solution for Android users?

  6. Moez

    Hi,
    I have 2 apps for one website: one on ipad and the other on iphone…should i implement 2 differents meta tag or only one with 2 app id?
    Thanks,

    • Sabihullah

      Have you got the answer?

  7. JB

    Hi,
    It seems to be disabled when the page is seen in the twitter app webview,
    Do you know if there is a way to display it in twitter (different from dealing with a classic HTML box which does not provide the “installed or not” feature)
    Thanks,

  8. Maktum Mallat

    Is there any similar solution for Android users?

Wrap your code in <pre class="{language}"></pre> tags, link to a GitHub gist, JSFiddle fiddle, or CodePen pen to embed!