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=?UTF-8?Q?De_meilleures_marges_avec_vos_publicit=C3=A9s...?= Luc Bernouin on 20 Apr 2018 11:30:38 +0200
Bonjour ,
En vous parlant de la masterclass de Greg =
mercredi, je ne vous ai pas parlé de publicité.
=
Vous le savez si vous n'êtes pas un doux rêveur qui pense =
qu’il suffit de créer un site (ou une boutique en ligne) pour =
que les clients se bousculent comme par magie :
Pour faire =
connaître vos produits, vous devez faire de la publicité.
Sur AdWords.
Facebook.
YouTube.
Instagram.
Ou où vous voulez (le mieux est de choisir la plateforme =
qui vous permet le plus facilement de trouver vos clients idéaux, =
comme Greg va vous le montrer dans E-Commerce =
3.0).
Le gros souci du moment pour beaucoup de gens qui =
bossent sur le web ?
C’est l’explosion du coût des =
publicités.
Notamment sur Facebook.
Une =
étude montrait l'autre jour une hausse de 43% du coût des =
publicités Facebook, rien que ces dernières semaines.
=
La raison de cette inflation ?
Elle est simple.
=
Il y a de plus en plus d’annonceurs.
Mais pas plus de place =
sur le mur des gens pour que Zuckeberg et ses sbires montrent des =
publicités aux utilisateurs de FB.
Du coup ?
Les =
tarifs augmentent.
Comme toujours quand l’offre est =
supérieure à la demande.
D’ailleurs, des =
marketeurs qui font aussi pas mal de publicité ou de lancements =
pour des clients avaient alarmé Greg avant qu'il ne lance sa =
campagne pour E-Commerce 3.0 en lui disant :
“Greg, tu vas =
voir, attends-toi à payer le lead 3 à 4 euros minimum =
maintenant ! On ne fait plus jamais moins sur cette thématique =
!”
Bilan des opérations de sa campagne, 2 =
semaines plus tard ?
Le nouvel inscrit lui a coûté =
encore moins cher que ce qu'il a l’habitude de payer pour remplir sa =
liste.
Comment il y est parvenu ?
C’est simple =
:
Il savait exactement à qui il souhaitait =
s’adresser.
Et il a optimisé ses pubs pour cibler =
uniquement les personnes les plus intéressées par =
l’E-Commerce.
Il a su accrocher l’attention =
ensuite.
(Vous avez peut-être vu sa petite vidéo toute =
pourrie de Donald Duck qui part en vrille mise en boucle pendant 2 =
secondes pour simuler une animation GIF…)
Mais =
surtout, ce qui a fait la différence, c’est son texte.
=
Le titre, pour accrocher l’attention.
Et ce qu'il a dit =
ensuite.
il a montré à ses clients =
idéaux qu'il sait quels sont leurs problèmes.
Qu'il =
sait de quoi il parle.
Il leur a fait mettre le doigt sur pourquoi =
ils n’avaient pas aujourd’hui les résultats =
qu’ils espéraient, ou sur comment ils pouvaient faire bien =
plus de vente.
Simplement avec une paire d’exemples hyper =
parlants.
Et il a suscité leur curiosité, =
jusqu’à ce qu’ils aient envie de lui laisser leur =
adresse email pour découvrir sa MasterClass offerte.
=
Bien sûr, dans E-Commerce 3.0, il va vous montrer en détails =
comment faire ça.
En fonction de vos produits à =
vous.
Et des gens que vous ciblez vous.
Mais vous avez =
déjà les grandes lignes :
Cibler =
“serré”.
Et accrocher l’attention avec un =
bon titre.
Et vous paierez vos publicités moins =
chères.
Parce que plus les gens cliquent, moins vous =
paierez cher votre clic.
(Ou votre inscription à votre liste, =
ou votre conversion en achat sur votre boutique).
Si vous =
faites ça, vous aurez plus de visiteurs et de clients sur votre =
boutique.
Pour moins cher.
Vous aurez donc de bien =
meilleures marges.
Et d’autant plus de cash que vous pourez =
ré-investir pour toucher encore plus de monde, et faire encore plus =
de ventes…
Si ça vous tente de savoir faire =
ça (entre autres), mettez vos mimines sur E-Commerce 3.0 avant =
que le tarif spécial lancement de la formation ne s’envole =
comme des données personnelles laissées sur =
Facebook…
Amicalement,
Luc.
=
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Can you smack the correct fact? Smack a Fact on Thu, 19 Apr 2018 18:21:57 +0000
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Can you smack the correct fact? Smack a Fact on Thu, 19 Apr 2018 12:31:59 +0000
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will be personally liable for any damages or other liability arising.
Can you smack the correct fact? Smack a Fact on Wed, 18 Apr 2018 18:21:57 +0000
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Can you figure out which of today's 3 "facts" is the REAL FACT?
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Learn amazing new facts, get badges and rewards.
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or any other legal right by email communications. Any such communication is contrary to company policy and outside the scope of the employment of the individual concerned. The company will not accept any liability in respect of such communication, and the employee responsible
will be personally liable for any damages or other liability arising.
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![3D"Direct](3D"http://www.direct-editions.com/images/direct-editions-143.png" "3D\"Direct")
