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=?UTF-8?Q?De_meilleures_marges_avec_vos_publicit=C3=A9s...?= Luc Bernouin on 20 Apr 2018 11:30:38 +0200
Bonjour , En vous parlant de la masterclass de Greg =
mercredi, je ne vous ai pas parlé de publicité. =
Vous le savez si vous n'êtes pas un doux rêveur qui pense =
qu’il suffit de créer un site (ou une boutique en ligne) pour =
que les clients se bousculent comme par magie : Pour faire =
connaître vos produits, vous devez faire de la publicité. Sur AdWords. Facebook. YouTube. Instagram. Ou où vous voulez (le mieux est de choisir la plateforme =
qui vous permet le plus facilement de trouver vos clients idéaux, =
comme Greg va vous le montrer dans E-Commerce =
3.0). Le gros souci du moment pour beaucoup de gens qui =
bossent sur le web ? C’est l’explosion du coût des =
publicités. Notamment sur Facebook. Une =
étude montrait l'autre jour une hausse de 43% du coût des =
publicités Facebook, rien que ces dernières semaines. =
La raison de cette inflation ? Elle est simple. =
Il y a de plus en plus d’annonceurs. Mais pas plus de place =
sur le mur des gens pour que Zuckeberg et ses sbires montrent des =
publicités aux utilisateurs de FB. Du coup ? Les =
tarifs augmentent. Comme toujours quand l’offre est =
supérieure à la demande. D’ailleurs, des =
marketeurs qui font aussi pas mal de publicité ou de lancements =
pour des clients avaient alarmé Greg avant qu'il ne lance sa =
campagne pour E-Commerce 3.0 en lui disant : “Greg, tu vas =
voir, attends-toi à payer le lead 3 à 4 euros minimum =
maintenant ! On ne fait plus jamais moins sur cette thématique =
!” Bilan des opérations de sa campagne, 2 =
semaines plus tard ? Le nouvel inscrit lui a coûté =
encore moins cher que ce qu'il a l’habitude de payer pour remplir sa =
liste. Comment il y est parvenu ? C’est simple =
: Il savait exactement à qui il souhaitait =
s’adresser. Et il a optimisé ses pubs pour cibler =
uniquement les personnes les plus intéressées par =
l’E-Commerce. Il a su accrocher l’attention =
ensuite. (Vous avez peut-être vu sa petite vidéo toute =
pourrie de Donald Duck qui part en vrille mise en boucle pendant 2 =
secondes pour simuler une animation GIF…) Mais =
surtout, ce qui a fait la différence, c’est son texte. =
Le titre, pour accrocher l’attention. Et ce qu'il a dit =
ensuite. il a montré à ses clients =
idéaux qu'il sait quels sont leurs problèmes. Qu'il =
sait de quoi il parle. Il leur a fait mettre le doigt sur pourquoi =
ils n’avaient pas aujourd’hui les résultats =
qu’ils espéraient, ou sur comment ils pouvaient faire bien =
plus de vente. Simplement avec une paire d’exemples hyper =
parlants. Et il a suscité leur curiosité, =
jusqu’à ce qu’ils aient envie de lui laisser leur =
adresse email pour découvrir sa MasterClass offerte. =
Bien sûr, dans E-Commerce 3.0, il va vous montrer en détails =
comment faire ça. En fonction de vos produits à =
vous. Et des gens que vous ciblez vous. Mais vous avez =
déjà les grandes lignes : Cibler =
“serré”. Et accrocher l’attention avec un =
bon titre. Et vous paierez vos publicités moins =
chères. Parce que plus les gens cliquent, moins vous =
paierez cher votre clic. (Ou votre inscription à votre liste, =
ou votre conversion en achat sur votre boutique). Si vous =
faites ça, vous aurez plus de visiteurs et de clients sur votre =
boutique. Pour moins cher. Vous aurez donc de bien =
meilleures marges. Et d’autant plus de cash que vous pourez =
ré-investir pour toucher encore plus de monde, et faire encore plus =
de ventes… Si ça vous tente de savoir faire =
ça (entre autres), mettez vos mimines sur E-Commerce 3.0 avant =
que le tarif spécial lancement de la formation ne s’envole =
comme des données personnelles laissées sur =
Facebook… Amicalement, Luc. =
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Can you smack the correct fact? Smack a Fact on Thu, 19 Apr 2018 18:21:57 +0000
Crack the Safe
Can you figure out which of today's 3 "facts" is the REAL FACT?
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Learn amazing new facts, get badges and rewards.
Get smarter everyday!
This email is being sent as an invitation to play Smack A Fact.
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GalaxyMedia Inc. 465 Belfield Ave Suite E NY, NY 10312
Any views or opinions presented in this email are solely those of the author and do not necessarily represent those of the company. Employees of the company are expressly required not to make defamatory statements and not to infringe or authorize any infringement of copyright
or any other legal right by email communications. Any such communication is contrary to company policy and outside the scope of the employment of the individual concerned. The company will not accept any liability in respect of such communication, and the employee responsible
will be personally liable for any damages or other liability arising.
24/7 access to your account information, even on mobile Total VISA Credit Card on Thu, 19 Apr 2018 09:08:03 -0600
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Don't settle for paying too much for health coverage ObamaCare Health on Thu, 19 Apr 2018 07:17:20 -0600
Untitled Document
Can you smack the correct fact? Smack a Fact on Thu, 19 Apr 2018 12:31:59 +0000
Crack the Safe
Can you figure out which of today's 3 "facts" is the REAL FACT?
CLICK HERE TO PLAY!
Learn amazing new facts, get badges and rewards.
Get smarter everyday!
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GalaxyMedia Inc. 465 Belfield Ave Suite E NY, NY 10312
Any views or opinions presented in this email are solely those of the author and do not necessarily represent those of the company. Employees of the company are expressly required not to make defamatory statements and not to infringe or authorize any infringement of copyright
or any other legal right by email communications. Any such communication is contrary to company policy and outside the scope of the employment of the individual concerned. The company will not accept any liability in respect of such communication, and the employee responsible
will be personally liable for any damages or other liability arising.
Can you smack the correct fact? Smack a Fact on Wed, 18 Apr 2018 18:21:57 +0000
Crack the Safe
Can you figure out which of today's 3 "facts" is the REAL FACT?
CLICK HERE TO PLAY!
Learn amazing new facts, get badges and rewards.
Get smarter everyday!
This email is being sent as an invitation to play Smack A Fact.
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GalaxyMedia Inc. 465 Belfield Ave Suite E NY, NY 10312
Any views or opinions presented in this email are solely those of the author and do not necessarily represent those of the company. Employees of the company are expressly required not to make defamatory statements and not to infringe or authorize any infringement of copyright
or any other legal right by email communications. Any such communication is contrary to company policy and outside the scope of the employment of the individual concerned. The company will not accept any liability in respect of such communication, and the employee responsible
will be personally liable for any damages or other liability arising.
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If you no longer wish to receive emails promoting this offer, you may unsubscribe by clicking here, or you may write to us at 5737 Kanan Rd, St. 463, Agoura Hills, CA 91301. If you no longer wish to receive marketing email from DISH Network, you may unsubscribe by clicking here, or you may write to us at 9601 S. Meridian Blvd., Englewood, CO 80112 or call 1-800-333-DISH.
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